“What is so great – and so revolutionary – about social media is that it truly gives the opportunity for every person to have a voice and an impact.” ~Ted Rubin
2.8 billion people were using social media by the end of 2016, up 21 percent from 2015. So, you don’t want to miss out on an opportunity for your company to be able to connect with some of those 2.8 billion people.
Where is the best place for you to use your voice, though? There’s Facebook, Twitter, Instagram, SnapChat, LinkedIn, Pinterest, Tumblr, YouTube, Google +, Periscope, various blogging platforms, Flickr, Vine, Reddit…the list goes on and on. You could certainly spend the entire day on various social platforms, but that’s probably not what you want to do. After all, how would you actually run your business when you’re stuck on the phone or computer doing social status updates all the time?
The good news is that you don’t need profiles on a copious amount of social platforms. You only need to be on the ones that fit your customer base AND the ones you actually enjoy using.
Here are some stats on some of the top platforms. These stats can help you decide which platforms align with your needs & wants.
— 1.65 billion monthly active users
–Most-used social media site among all ages
–Nearly one-third of Facebook users engage with brands regularly.
–You should post approximately 1 – 2 times per day if you have a large following. Post a few times per week (but not too much) if you have a small following. Aim for quality over quantity.
–310 million monthly active users
–6,000 tweets are sent every second.
–86 percent of Twitter users use the site for news.
–49 percent of monthly users follow brands or companies
–You should post a minimum of 5 times a day, but many post as much as 50 times per day.
–400 million + active monthly users
–75 percent of the users are outside the U.S.
–Users “Like” 3.5 billion photos every day.
–Instagram has the highest per-follower engagement rate of any major social networks. (2.3 percent)
— 68 percent of Instagram users engage with brands regularly
–Instagram has 58 times more engagement per follower than Facebook.
–You should post 1 – 3 times per day, but space it out a few hours between posts if you can.
–100 million active monthly users
–75 percent of Pinterest usage takes place on phones and tablets.
–45 percent of Pinners plan for holidays at least 60 days in advance.
–93 percent of Pinners shopped online
–People referred by Pinterest are 10 percent more likely to make a purchase on e-commerce sites than users of other social networks.
–Pinners are 45 percent more likely to be introduced to new brands vs. people on other social platforms.
–87 percent of active Pinners use Pinterest to help them decide what to purchase, according to Millward Brown.
–You should post between 5 – 10 times per day with high-quality graphics or images.
–100 million active monthly users
–Two new members per second
–One in three professionals is on LinkedIn.
–40 million students and recent college graduates use LinkedIn.
–2 million self-identified U.S. military and veteran members are among the most active. They follow companies at a rate of 46 percent higher than non-veteran members.
–87 percent of recruiters use LinkedIn.
–50 percent of users say they’re more likely to buy from a company they engage with on LinkedIn.
–You should post 2 – 5 times per week with professional posts.
–Over 1 billion users
–YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S.
–4 billion daily views
–Post consistently (same day each week, same time…)
–YouTube’s demographics can get pretty complicated. Here are 5 charts that explain the demographics.